Paul has been leading the Razoyo team since first getting involved in ecommerce as a merchant in 2009. After discovering a passion for ecommerce in general he pivoted his small team to focus on helping other merchants build, maintain and upgrade their web sites in 2011. Since then, Paul's team at Razoyo has assisted Magento, OroCommerce and BigCommerce merchants while taking on the task of creating applications both to connect commerce systems across the internet and to create custom applications in the insurance and travel sectors.

In 1991 Paul received an MBA from SDA Bocconi, a prestigious European school and subsequently worked for a German consumer electronics company throughout Europe. After moving back to the USA in the mid 1990s, he settled in the Dallas area and worked in PepsiCo in corporate marketing.  Just prior to creating Razoyo, he worked as the Chief Marketing Officer at The Smart Circle, a large direct sales company, for seven years where, among other things, he led early digital-transformation initiatives.